Digital Design
Digital Design
Digital Design
ZAM Agency (Tencent)
Designer → Visual Systems Builder
Shaped global campaigns for PUBG MOBILE across social and live events. Built design systems from open briefs that resonated with a diverse player base.
Total Engagements
Instagram Story impressions
Total impressions
New Instagram followers in 18 months
New Instagram followers
in 18 months
Total Engagements
Instagram Story impressions
Total impressions
New Instagram followers in 18 months
Goal
Flexible systems that scale across regions, media, and brand shifts.
Execution
Started with new options alongside existing templates, then built custom systems from scratch. These became the backbone for social and campaigns — PUBGM Playstyle campaign was the standout, one of my strongest works for the brand.
Challenge
Expand the system, keep consistency intact. Support creative growth globally without breaking what already worked.
"This is where he says the tagline"
Goal
Flexible systems that scale across regions, media, and brand shifts.
Execution
Started with new options alongside existing templates, then built custom systems from scratch. These became the backbone for social and campaigns — PUBGM Playstyle campaign was the standout, one of my strongest works for the brand.
Challenge
Expand the system, keep consistency intact. Support creative growth globally without breaking what already worked.
"This is where he says the tagline"