Brand Design
Brand Design
Brand Design
Palms & Patties → Brand Designer
Translated bold, vacation-inspired vision into a real brand. Built the visual system from logo through packaging, menus, and signage for the LA launch.
Goal
Cohesive, adaptable identity that brought clarity and could scale to future markets.
Execution
Expanded the client's initial logo into packaging, menus, and signage with spatial integration and scale in mind. Every piece designed for the actual environment it lived in.
Challenge
Merged client's creative instincts with functional design. Required honest conversations about consistency, legibility, and tone.
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Store Locations Now Open in LA/OC
