Art Direction
Art Direction
Art Direction
NBA Infinite
Designer → Associate Art Director
I shaped NBA Infinite’s debut look on social, building a bold, flexible design system used across digital and in-person. Over the year, I grew into an associate Art Director, driving visuals that scaled across the country and ultimately across the globe.
Global Markets with
Local Adaptations
Audience Engagement Rate
Discord Members in 6 Months
Pre-Registrations
Global Markets with
Local Adaptations
Audience Percentage
Engagement Rate
Discord Members
in 6 Months
Pre-Registrations
BASELINE MODEL
Goal
High-energy identity that captured what NBA Infinite actually is.
Execution
Everything ran through the system. Social content. Live events. All consistent, all punching. The 2024 NBA All-Star Weekend booth was the test: concept to finished booth in 5 days. We delivered.
Challenge
Community goals, tight deadlines, and creative leadership all fighting for space. We sprinted. We aligned. We made it work.
Team
Nickolas Kossup (Design Manager & Creative Art Director), Evelin Gere (Production Designer) Winnie Chen (Designer), Pedro Bravo (Art Director)
Goal
High-energy identity that captured what NBA Infinite actually is.
Execution
Everything ran through the system. Social content. Live events. All consistent, all punching. The 2024 NBA All-Star Weekend booth was the test: concept to finished booth in 5 days. We delivered.
Challenge
Community goals, tight deadlines, and creative leadership all fighting for space. We sprinted. We aligned. We made it work.
Goal
High-energy identity that captured what NBA Infinite actually is.
Execution
Everything ran through the system. Social content. Live events. All consistent, all punching. The 2024 NBA All-Star Weekend booth was the test: concept to finished booth in 5 days. We delivered.
Challenge
Community goals, tight deadlines, and creative leadership all fighting for space. We sprinted. We aligned. We made it work.
Goal
High-energy identity that captured what NBA Infinite actually is.
Execution
Everything ran through the system. Social content. Live events. All consistent, all punching. The 2024 NBA All-Star Weekend booth was the test: concept to finished booth in 5 days. We delivered.
Challenge
Community goals, tight deadlines, and creative leadership all fighting for space. We sprinted. We aligned. We made it work.
Global Markets with
Local Adaptations
Audience Engagement Rate
Discord Members in 6 Months
Pre-Registrations
Team
Nickolas Kossup (Design Manager & Creative Art Director), Evelin Gere (Production Designer) Winnie Chen (Designer), Pedro Bravo (Art Director)
