I BUILD BRAND + DESIGN SYSTEMS THAT DELIVER ACROSS EVERY TOUCHPOINT
10+ years integrating strategy, design, and storytelling across CPG, gaming, telecom, F&B, and lifestyle.
Patents earned by approaching problems in ways others didn't see
Intellectual Properties worked on across the globe.
International markets where my systems scaled and localized
Total engagements across all platforms and brands
Patents earned by approaching problems in ways others didn't see
Intellectual Properties worked on across the globe.
International markets where my systems scaled and localized
Total engagements across all platforms and brands
I BUILD BRAND + DESIGN SYSTEMS THAT DELIVER ACROSS EVERY TOUCHPOINT
10+ years integrating strategy, design, and storytelling across CPG, gaming, telecom, F&B, and lifestyle.
Print Design
For The Win
Print Design
For The Win
Art Direction
NBA Infinite
Art Direction
NBA Infinite
Digital Design
Zam Agency (Tencent)
Digital Design
Zam Agency (Tencent)
Product Design
Rerak
Product Design
Rerak
Event Planning
Path of Exile 2
Event Planning
Path of Exile 2
Creative Producer
Rerak "Olympics"
Creative Producer
Rerak "Olympics"
Education + Experience
For The Win - Independent Creative Lead
Independent Creative Lead 2024 – Present ● Designing within the existing brand identity to maintain consistency while evolving visuals for new needs as the brand grows. ● Supported new location launches and created 40+ assets including ads, merch, and social. Helped increase sales and brand reach through strategic, proactive design work. ● Increased sales and brand reach through strategic, proactive design work.
ZAM Agency - Senior Designer
Senior Designer 2021 – 2025 ● Designer on 20+ mobile game IPs, driving campaign design and brand consistency across digital and experiential platforms. ● Associate Art Director for PUBG Mobile, NBA Infinite, and Battle Aces social media assets. ● Delivered 3.4B+ social impressions and grew PUBG Mobile Instagram from 4M to 9M followers within two years through innovative social campaigns. ● Associate Art Director for NBA Infinite’s NBA All-Star 2024 trade show booth, acclaimed as a standout activation.
Javelin Agency - Digital Designer
Designer 2018 – 2021 ● Crafted targeted communications for AT&T’s customer retention campaigns during critical carrier change moments. ● Produced 360° campaign concepts and pitch materials to strengthen customer engagement and brand loyalty. ● Partnered closely with marketing and product teams to align creative output with strategic goals.
Sona Ent. & Fresh Gourmet - Multi Media Designer
Independent Contractor 2016 – 2018 ● Designed and refreshed branding, digital assets, and print packaging for Fresh Gourmet’s private label brands and subsidiaries. ● Increased brand visibility and revenue by integrating social ad campaigns with Amazon storefronts. ● Managed end-to-end creative projects, maintaining consistency across digital and physical channels.
Packaging Corp of America - Jr Graphic Designer
Packaging Jr Designer 2015-2016 ● Innovated point of purchase displays for major retailers like Costco, Sams Club & Target. ● Utilized sustainable materials, emerging tech and current market trends to supplement exisiting campaigns for large box retailers. ● Awarded 2 patents, in design & utility
CSULB - BFA Graphic Design
GO 49ERS! CLASS OF 2015
For The Win - Independent Creative Lead
Independent Creative Lead 2024 – Present ● Designing within the existing brand identity to maintain consistency while evolving visuals for new needs as the brand grows. ● Supported new location launches and created 40+ assets including ads, merch, and social. Helped increase sales and brand reach through strategic, proactive design work. ● Increased sales and brand reach through strategic, proactive design work.
ZAM Agency - Senior Designer
Senior Designer 2021 – 2025 ● Designer on 20+ mobile game IPs, driving campaign design and brand consistency across digital and experiential platforms. ● Associate Art Director for PUBG Mobile, NBA Infinite, and Battle Aces social media assets. ● Delivered 3.4B+ social impressions and grew PUBG Mobile Instagram from 4M to 9M followers within two years through innovative social campaigns. ● Associate Art Director for NBA Infinite’s NBA All-Star 2024 trade show booth, acclaimed as a standout activation.
Javelin Agency - Digital Designer
Designer 2018 – 2021 ● Crafted targeted communications for AT&T’s customer retention campaigns during critical carrier change moments. ● Produced 360° campaign concepts and pitch materials to strengthen customer engagement and brand loyalty. ● Partnered closely with marketing and product teams to align creative output with strategic goals.
Sona Ent. & Fresh Gourmet - Multi Media Designer
Independent Contractor 2016 – 2018 ● Designed and refreshed branding, digital assets, and print packaging for Fresh Gourmet’s private label brands and subsidiaries. ● Increased brand visibility and revenue by integrating social ad campaigns with Amazon storefronts. ● Managed end-to-end creative projects, maintaining consistency across digital and physical channels.
Packaging Corp of America - Jr Graphic Designer
Packaging Jr Designer 2015-2016 ● Innovated point of purchase displays for major retailers like Costco, Sams Club & Target. ● Utilized sustainable materials, emerging tech and current market trends to supplement exisiting campaigns for large box retailers. ● Awarded 2 patents, in design & utility
CSULB - BFA Graphic Design
GO 49ERS! CLASS OF 2015
Print Design
For The Win
Print Design
For The Win
Art Direction
NBA Infinite
Art Direction
NBA Infinite
Digital Design
Zam Agency (Tencent)
Digital Design
Zam Agency (Tencent)
Product Design
Rerak
Product Design
Rerak
Event Planning
Path of Exile 2
Event Planning
Path of Exile 2
Creative Producer
Rerak "Olympics"
Creative Producer
Rerak "Olympics"
Education + Experience
For The Win - Independent Creative Lead
Independent Creative Lead 2024 – Present ● Designing within the existing brand identity to maintain consistency while evolving visuals for new needs as the brand grows. ● Supported new location launches and created 40+ assets including ads, merch, and social. Helped increase sales and brand reach through strategic, proactive design work. ● Increased sales and brand reach through strategic, proactive design work.
ZAM Agency - Senior Designer
Senior Designer 2021 – 2025 ● Designer on 20+ mobile game IPs, driving campaign design and brand consistency across digital and experiential platforms. ● Associate Art Director for PUBG Mobile, NBA Infinite, and Battle Aces social media assets. ● Delivered 3.4B+ social impressions and grew PUBG Mobile Instagram from 4M to 9M followers within two years through innovative social campaigns. ● Associate Art Director for NBA Infinite’s NBA All-Star 2024 trade show booth, acclaimed as a standout activation.
Javelin Agency - Digital Designer
Designer 2018 – 2021 ● Crafted targeted communications for AT&T’s customer retention campaigns during critical carrier change moments. ● Produced 360° campaign concepts and pitch materials to strengthen customer engagement and brand loyalty. ● Partnered closely with marketing and product teams to align creative output with strategic goals.
Sona Ent. & Fresh Gourmet - Multi Media Designer
Independent Contractor 2016 – 2018 ● Designed and refreshed branding, digital assets, and print packaging for Fresh Gourmet’s private label brands and subsidiaries. ● Increased brand visibility and revenue by integrating social ad campaigns with Amazon storefronts. ● Managed end-to-end creative projects, maintaining consistency across digital and physical channels.
Packaging Corp of America - Jr Graphic Designer
Packaging Jr Designer 2015-2016 ● Innovated point of purchase displays for major retailers like Costco, Sams Club & Target. ● Utilized sustainable materials, emerging tech and current market trends to supplement exisiting campaigns for large box retailers. ● Awarded 2 patents, in design & utility
CSULB - BFA Graphic Design
GO 49ERS! CLASS OF 2015
For The Win - Independent Creative Lead
Independent Creative Lead 2024 – Present ● Designing within the existing brand identity to maintain consistency while evolving visuals for new needs as the brand grows. ● Supported new location launches and created 40+ assets including ads, merch, and social. Helped increase sales and brand reach through strategic, proactive design work. ● Increased sales and brand reach through strategic, proactive design work.
ZAM Agency - Senior Designer
Senior Designer 2021 – 2025 ● Designer on 20+ mobile game IPs, driving campaign design and brand consistency across digital and experiential platforms. ● Associate Art Director for PUBG Mobile, NBA Infinite, and Battle Aces social media assets. ● Delivered 3.4B+ social impressions and grew PUBG Mobile Instagram from 4M to 9M followers within two years through innovative social campaigns. ● Associate Art Director for NBA Infinite’s NBA All-Star 2024 trade show booth, acclaimed as a standout activation.
Javelin Agency - Digital Designer
Designer 2018 – 2021 ● Crafted targeted communications for AT&T’s customer retention campaigns during critical carrier change moments. ● Produced 360° campaign concepts and pitch materials to strengthen customer engagement and brand loyalty. ● Partnered closely with marketing and product teams to align creative output with strategic goals.
Sona Ent. & Fresh Gourmet - Multi Media Designer
Independent Contractor 2016 – 2018 ● Designed and refreshed branding, digital assets, and print packaging for Fresh Gourmet’s private label brands and subsidiaries. ● Increased brand visibility and revenue by integrating social ad campaigns with Amazon storefronts. ● Managed end-to-end creative projects, maintaining consistency across digital and physical channels.
Packaging Corp of America - Jr Graphic Designer
Packaging Jr Designer 2015-2016 ● Innovated point of purchase displays for major retailers like Costco, Sams Club & Target. ● Utilized sustainable materials, emerging tech and current market trends to supplement exisiting campaigns for large box retailers. ● Awarded 2 patents, in design & utility
CSULB - BFA Graphic Design
GO 49ERS! CLASS OF 2015