RERAK
/// RERAK is a product and brand I created from the ground up — a fully portable, collapsible tailgating table designed for the next generation of college game-day culture.
/// I created the “RERAK Olympics” — a playful, content-first activation styled like a sports broadcast, showcasing the table through tailgating-inspired games. Together, the product and activation positioned RERAK as both a smart utility and a brand with culture.
/// I produced a live-action activation and video campaign inspired by the upcoming LA28 Olympics. I designed three games: the inaugural build challenge, a one-and-done beer pong duel, and a flip cup team finale. I handled casting, creative direction, location, and production styling, collaborating with a video editor to bring it to life
/// Everything — from ideation to execution — was self-initiated, self-funded, and done with a lean team. I was also committed to U.S. based manufacturing, which ultimately became the biggest challenge. Though I successfully sourced an American producer, the high production costs prevented long-term manufacturing despite initial product and video momentum
/// The Kickstarter was fully funded, and the RERAK Olympics video led to conversations with potential investors, including Monster Energy’s Up & Up tour and other private funders. While full-scale production was paused, the activation proved the concept — both the product and the brand — as viable, memorable, and culturally relevant.
