PUBG MOBILE
/// As a designer on PUBG MOBILE, I contributed and to global campaigns targeting gamers across social platforms and live events. I was often presented with open briefs and trusted to ideate Art & Creative Direction for social and marketing assets.
/// My strategy focused on creating a flexible, intuitive visual system that could adapt across regions and campaign types. I leaned into the dynamic, collaborative nature of the brand while ensuring cohesion across North America, South America, Asia and Europe.
/// I developed a series of templates—highlighted in my portfolio—that formed the backbone of the evolving visual system. I often worked independently to build scalable design patterns. The Playstile campaign is a standout example of this system in action—it's the most dynamic work I created for the brand.
/// While the team had existing templates, I gradually introduced additional options that better supported the evolving creative needs. Over time, I began developing custom templates from scratch, increasing the flexibility and range of our visual output.
/// I developed a visual system for PUBG MOBILE that unified print, digital, and video campaigns across North America, South America, and Europe. It supported social growth with 165M total engagements, 132% YoY engagement increase, and 3.4B impressions across Instagram, Twitter, and Facebook. Instagram grew from 1.2M to 8.3M followers in 18 months, with 72M Story impressions.
