Sports Research

project overview
AI-driven performance creative across STV, PVA, Meta, and Google, building concepts from ideation through production, adaptation, testing, and iteration. Creative is continuously tested across streaming environments, with 30- and 15-second campaigns adapted and repurposed across paid channels. Media performance is shared back with our team, and we use those insights to determine how the next round of creative evolves. Selected performance Magtein® — The company's heaviest-invested ad creative of the year, supported by efficient STV/PVA performance. Omega + Magtein® — Creative for the bundle delivered the strongest NTB rate across the account, alongside strong completion performance.
project type
Brand Awareness & Demand Generation
year
2026
my role
Ai Media Specialst
client
Sports Research




