Sports Research

project overview

AI-driven performance creative across STV, PVA, Meta, and Google, building concepts from ideation through production, adaptation, testing, and iteration. Creative is continuously tested across streaming environments, with 30- and 15-second campaigns adapted and repurposed across paid channels. Media performance is shared back with our team, and we use those insights to determine how the next round of creative evolves. Selected performance Magtein® — The company's heaviest-invested ad creative of the year, supported by efficient STV/PVA performance. Omega + Magtein® — Creative for the bundle delivered the strongest NTB rate across the account, alongside strong completion performance.

project type

Brand Awareness & Demand Generation

year

2026

my role

Ai Media Specialst

client

Sports Research