PUBG MOBILE

Over four years with PUBG MOBILE, I evolved the brand across digital, social, print, motion, video, and live activations working as primarily a designer and associate key art director on specific projects and campaigns. As the account grew from a team of 4 to 9, I pushed beyond established templates to create more distinctive, platform-aware creative while maintaining a cohesive global brand. Our work reached more than 3 billion impressions, giving me a deep understanding of how a brand can stay recognizable while evolving across audiences, formats, and touchpoints.