All-Star Weekend

I stepped into an Associate Art Director role for the sprint, serving as the creative point person for the brand and guiding the team from concept through production. With the visual system still evolving, I made day-to-day creative decisions, directed design execution, and worked across production to keep the experience cohesive and moving toward deadline. With NBA All-Star Weekend approaching, we had five days to design, produce, and ship a complete NBA Infinite booth while the brand itself was still being developed. **Team** Nickolas Kossup — Design Manager & Creative Art Director Pedro Bravo — Associate Art Director Evelin Gere — Designer Winnie Chen — Designer