TENCENT

As a digital designer at Tencent, I worked across over a dozen IPs, moving fluidly between languages, formats, and disciplines — digital, print, motion, and activation. The role demanded range: adapting creative for different markets and audiences while keeping each IP's identity intact, often switching gears from one brand's visual language to another within the same week. That breadth built a versatility I still lean on today — the ability to walk into a new brand, understand its DNA quickly, and execute across whatever format the moment calls for.