Palms & Patties

Built a brand from zero in one of the most saturated burger markets in the country, where standing out isn't optional — it's survival. I translated a bold, vacation-inspired vision into a full visual system: logo, packaging, menus, and signage for the LA launch, designed to feel distinctly Californian while staying adaptable enough to scale into future markets. The real challenge wasn't creativity — LA doesn't need another burger brand, it needs a reason to remember yours — it was merging the client's instincts with functional design, which meant honest conversations about consistency, legibility, and tone along the way. Every piece was built with spatial integration in mind, designed for the actual environment it would live in, from the counter to the signage out front.