NBA INFINITE

i shaped nba infinite’s debut identity and built a flexible design system that scaled across social, live events, and 6 global markets. growing into an associate art director role, i led high-energy creative under tight deadlines—including delivering the 2024 nba all-star weekend booth in just five days—while the launch reached 5 million pre-registrations, 30,000 discord members, and an 8.8% engagement rate.