NBA INFINITE

I shaped NBA Infinite’s debut identity and built a flexible design system that scaled across social, live events, and six global markets. Growing into an Associate Art Director role, I led high-energy creative under tight deadlines—including delivering the 2024 NBA All-Star Weekend booth in just five days—while the launch reached 5 million pre-registrations, 30,000 Discord members, and an 8.8% engagement rate.