PHANTOM BLADE
/// I worked as a designer and creative contributor on Phantom Blade’s promotional campaigns, helping shape the brand’s visual identity and marketing approach.
/// My goal was to develop innovative giveaway ideas that would capture the attention gamers. I pitched a scavenger hunt concept to drive engagement and excitement, tapping into trends and the brand’s energetic vibe.
/// Although the scavenger hunt wasn’t greenlit, I pivoted quickly to design impactful branded giveaways like shirts and disposable cameras—an item that was trending with the target audience. Despite tight timelines, I created clean, effective designs using Adobe tools that balanced simplicity with strong visual appeal.
/// The primary constraints were time and the client’s preference for a humble, cost-effective approach to giveaways. We focused on simplicity and impact to maximize reach without overspending.
/// While the scavenger hunt was not implemented, the branded giveaways were well-received and aligned with the brand’s youth-focused marketing goals.
