For The Win — Ongoing Creative Support
Freelance Designer → Lead Creative (Freelance)

I first pitched a catering truck wrap to For The Win — a local smash burger brand crowned LA’s best in 2023 — and it kicked off a trusted, ongoing collaboration. Since then, I’ve led creative on 30+ projects, helping grow their brand presence across physical and digital spaces as they expanded to new locations.

Goal
Establish a bold, recognizable brand presence — from the street to the store to social — while exploring how creative can drive deeper customer connection and long-term loyalty.

Execution
I’ve delivered work across print, packaging, merch, signage, social, and motion — including four location openings and standout pieces like the catering truck wrap and a series of retro Americana illustrations rooted in mid-century aesthetic that feels authentic to smash burger culture. My work often bridges the gap between marketing needs and brand storytelling, helping internal teams execute consistently and clearly.

Challenge
As a freelance partner embedded across departments, I’ve had to navigate varying needs, budgets, and timelines — all while learning how pricing, production, and vendor relationships shape the reality of running a food business. This has sharpened both my creative thinking and business fluency.

Impact

• 4+ new store launches

• 30+ deliverables shipped across formats

• Built long-term trust while staying independent — a partnership model that’s sustainable, collaborative, and growth-minded
  
  Featured Projects: