For The Win — Ongoing Creative Support
Freelance Designer → Lead Creative (Freelance)

For The Win is a local smash burger brand crowned LA’s best in 2023. Since 2024, I’ve led creative on 40+ projects, helping grow their brand presence across physical and digital spaces as they expanded to 4 new locations.

Goal
Establish a bold, recognizable brand presence — from in store and on social — while exploring how creative can drive deeper customer connection and long-term loyalty.

Execution
I’ve delivered work across print, packaging, merch, signage, social, and motion — including 4 location openings and standout pieces like their catering truck and "coming soon" illustrations that feel authentic to their smash burger culture. My work often bridges the gap between marketing needs and brand storytelling, helping internal teams execute consistently and clearly.

Challenge
As a freelance partner embedded across departments, I’ve had to navigate varying needs, budgets, and timelines — all while learning how pricing, production, and vendor relationships shape the reality of running a food business. This has sharpened both my creative thinking and business fluency.

Impact

• 4+ new store launches

• 40+ deliverables shipped across formats

• Built long-term trust while staying independent — a partnership model that’s sustainable, collaborative, and growth-minded
  
  Featured Projects: