Motion Design — Expanded Storytelling
Designer → Video Creative & Content Producer

I began integrating motion into my design practice to bridge a gap in client offerings — handling everything from concept and capture to editing and delivery. This shift positioned me to offer story-driven content across gaming, food, service, and lifestyle brands, adding a sustainable new creative service.

Goal
Enhance client value by implementing static content with motion-first assets — both to support business development and to grow my skill stack.

Execution
Using Adobe After Effects, Premiere, and Photoshop, I created 15 original short-form pieces from scratch — developing content that prioritized narrative and emotional connection. I managed the full process solo, balancing technical learning with strategic planning and on-location shoots.

Challenge
Learning to capture authentic moments in dynamic, unscripted environments was a crash course in presence and restraint. Navigating the After Effects learning curve pushed me to grow creatively and logistically.

Impact

• 15 original motion pieces

• 6 client categories (gaming, local food/service, lifestyle)

• New video offering led to recurring work and stronger contracts

• One piece featured at the Hollywood Chinese Theatre (as an LA native this is awesome)
  
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