
Creative Producer
Creative Producer
Creative Producer
Rerak Olympics
Year
2021
Client
Rerak Olympics
RERAK Olympics — Launch Activation Content
Content Director → Creative Producer
To launch RERAK, the first recyclable beer pong table, I created an original parody series called the RERAK Olympics — a DIY gameshow-meets-global-tailgate filmed guerrilla-style at the LA Coliseum. The concept: two international teams face off in olympic-themed events to showcase the table’s design, portability, and party-readiness in a fun, unexpected way.
Goal
Build early community buzz and inject personality into the Kickstarter campaign by spoofing the Olympic spirit — blending American tailgate culture with international flair and playful competition.
Execution
I made the original concept, cast, produced, and co-directed a full three-part showdown:
Inaugural Build – first to assemble the table using only the printed instructions
One-and-Done Cup Pong – first player to sink a single shot
Team Flip Cup – the full squad goes head to head
I handled producing and shaping the full broadcast-style story arc from opening ceremony to medal reveal. The shoot ran live, with minimal scripting and full creative control handled in post-production. Behind-the-scenes footage captured on the fly.
Challenge
Coordinating people, location, props, and timing — all while filming (unofficially) at the LA Coliseum — equal parts thrilling and risky but the shoot ran smoothly, and the rogue spirit helped the energy feel authentic.
Impact
Successfully positioned RERAK for it's Kickstarter
Positive community response — viewers loved the spoof format
Playbook to lead larger live-action shoots with moving parts
Featured Project + BTS: