Palms & Patties — Launch & Expansion
Brand Designer

I developed a full brand guide and key touch points to bring Palms & Patties to life during its Los Angeles launch — helping translate a bold, vacation-inspired vision into a real-world brand experience.

Goal
Build a cohesive, adaptable visual system that brought clarity to the brand’s identity and could grow with it from LA to future markets.

Execution
Working alongside the client’s initial Logo, I expanded these into packaging, menus, and signage — all designed with spatial integration, scale, and environmental context in mind.

Challenge
Merging the client’s strong creative instincts with functional design required open communication and strategic calls around visual consistency, legibility, and brand tone.

Impact

• Brand launched in Santa Monica

• NYC expansion underway

• Packaging, signage, and menus rolled out

• Polished identity now carried across all customer touchpoints
  
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