NBA Infinite — Rookie Year Launch
Designer → Associate Art Director

I shaped NBA Infinite’s debut look on social, building a bold, flexible design system used across digital and in-person. Over the year, I grew into an associate Art Director, driving visuals that scaled across the country and ultimately across the globe.

Goal
Create a cohesive, high-energy visual identity that speaks to NBA Infinite.

Execution
From social content and live events, my system guided it all. The 2024 NBA All-Star Weekend booth was our biggest project, turning concept into print in just 5 days.

Challenge
Bridging community goals with tight timelines and creative leadership needs. Special thanks to our team — we sprinted and delivered. BIG.

Nickolas Kossup (Design Manager and Associate AD on this project)

Evelin Gere (Production Designer)

Winnie Chen (Designer)

Impact

• 5M pre-registrations

• 30K Discord members in 6 months

• 8.8% engagement rate

• 1 All-Star Weekend Booth

• Brand guide adopted in 6 countries

Featured Project: NBA ASW 2024 BOOTH