NBA Infinite — Rookie Year Launch
Designer → Associate Art Director

I shaped NBA Infinite’s debut look on social, building a bold, flexible design system used across digital, in-person, and international touch points. Over the year, I evolved into an associate Art Director, driving visuals that scaled across the country and ultimately across the globe.

Goal
Create a cohesive, high-energy visual identity that speaks to global basketball fans.

Execution
From social content to live events, my system guided it all. I co-led design for the 2024 NBA All-Star Weekend booth along with my manager Nickolas Kossup — our biggest fan-facing project — turning concept into print in just 5 days.

Challenge
Bridging community goals with tight timelines and creative leadership needs.

Impact

• 5M pre-registrations

• 30K Discord members in 6 months

• 8.8% engagement rate

• 1 All-Star Weekend Booth

• Brand guide adopted in 6 countries

Special thanks to Nickolas Kossup, Evelin Gere, and Winnie Chen — we sprinted and delivered. BIG.

Featured Project: NBA ASW 2024 BOOTH