Art Direction
Art Direction
Art Direction
NBA Infinite
Year
2024
Client
NBA Infinite
NBA Infinite — Rookie Year Launch
Designer → Associate Art Director
I shaped NBA Infinite’s debut look on social, building a bold, flexible design system used across digital and in-person. Over the year, I grew into an associate Art Director, driving visuals that scaled across the country and ultimately across the globe.
Goal
Create a cohesive, high-energy visual identity that speaks to NBA Infinite.
Execution
From social content and live events, my system guided it all. The 2024 NBA All-Star Weekend booth was our biggest project, turning concept into print in just 5 days.
Challenge
Bridging community goals with tight timelines and creative leadership needs. Special thanks to our team — we sprinted and delivered. BIG.
Nickolas Kossup (Design Manager and Associate AD on this project)
Evelin Gere (Production Designer)
Winnie Chen (Designer)
Impact
5M pre-registrations
30K Discord members in 6 months
8.8% engagement rate
1 All-Star Weekend Booth
Brand guide adopted in 6 countries
Featured Project: NBA ASW 2024 BOOTH






